I lead design where products, technology, and teams are changing at once.
I bring clarity to the problem, set the quality bar, and stay close enough to the work to help teams ship what comes next.
Clarity starts in the work.
When a product is changing faster than the teams around it, abstract strategy is not enough. I bring customer evidence, product direction, critique, prototypes, and working code into the same conversation so people can see the problem, make better choices, and move.
My scope has grown from interfaces to products, platforms, teams, and the systems behind them. I have stayed close to craft because working artifacts keep strategy honest—and because quality is easier to raise when everyone can see and test the standard.
“Jay’s one of those rare design leaders who can hold the big strategic picture in his head without losing sight of the actual product experience customers have to use.”
AI changes the pace, not the responsibility.
AI makes exploration and production faster. I use it to investigate possibilities, build sooner, and shorten the distance between an idea and something people can use.
That abundance raises the value of framing, taste, and judgment. The work is deciding what is worth pursuing, what to reject, and where human attention still makes the difference.
“When something’s off visually or experientially, he can point to it right away. Importantly though, he gets you to find the answer yourself, which is a much harder but more generous way to lead design.”
At moments of consequential change.
My best work has happened when the path was not yet obvious: a product category being formed, fragmented experiences needing coherence, or a team adopting a new way of building. I help make the problem legible, establish a quality bar, and turn direction into work a team can ship and improve.
That approach has carried from founding design at an e-commerce startup through more than two decades at Microsoft, across consumer products, enterprise platforms, and design systems. The products changed. The through-line did not.
“His small [Security Fluent Extension] team had an outsized impact thanks to a clear mission, intense customer focus, intuitive organization, open collaboration, and consistently well-crafted work.”